Boston Scientific’s goal was to create a video that helped provide an insight of the intent of Salesforce to the sales leadership team.
They wanted the viewers to walk away with:
- How Salesforce will be used to move the business forward
- An overview of the vision of Salesforce
- An understanding of the “WIIFM” to Managers
The challenge was that they wanted a short video that generated excitement, told a story, and without any voice-over. With that in mind the creative team went to work storyboarding, creating graphics, and identifying key phrases that would resonate with the audience.
The storyboard drove the concept forward to successfully tell the story of why, how, when and what. The end result was a success in sharing the vision of where they are now and where the Salesforce journey will take them.
4What is part of the Baker Communications family of companies that offers sales transformation strategies, change management strategies, custom eLearning, training and coaching to maximize the performance of organizations worldwide. For more information or to integrate a transformation strategy into your organization, please call 1-888-464-9428 ext.101.
